Pet health startup Front of the Pack wins $3.5M of investment – Business Insider
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- Pet supplement startup Front of the Pack has raised $3.5 million in a funding round backed by the likes of European investor Stride VC and venture capital firm NEON.
- Stride VC is run by former Accel partner Fred Destin, an early backer of Deliveroo, Daily Motion, and Zoopla.
- Front of the Pack joins a booming industry – Grand View Research recently valued the global pet health market at close to $50 billion.
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Front of the Pack, a European pet health startup, has raised $3.5 million in a seed funding round backed by Stride VC, Founder Collective, and Heartcore Capital.
Founded in September 2019 by friends Neil Hutchinson and Chris Wilkinson, the firm is working to disrupt the massive global pet health industry, which was recently valued at almost $50 billion by analysts at Grand View Research.
With an advisory board made up of scientific experts from University College London and the Cornell University College of Veterinary Medicine, Front of the Pack offers pet supplements to help improve dogs’ dental health, relieve joint pain, and give them healthy, shiny coats.
Regulation of pet supplements is sparse, and Front of the Pack founder and CEO Hutchinson says the firm aims to apply the same standards to animal products as you would with humans.
“We’ve spent the last year researching, trialing, and building a product range which we believe can truly revolutionize the dog health market and the common health conditions which affect our four-legged friends,” he said.
“We know that our customers view their dogs as the loves of their lives and want the same standard of nutrition for them as they expect for themselves.”